We are pleased to inform you that Conan O’Brien’s “Team Coco” website has the exclusive world premiere of the new JF Robitaille video “Cry (To Keep From Laughing)”. You can view the video at Team Coco or just view it below.

A little background on the video…

French cinema pioneer Georges Méliès’ 1905 short film entitled “Le Dirigeable fantastique ou le Cauchemar d’un inventeur” provides the backdrop for Sparks’ artist JF Robitaille’s catchy new single “Cry (To Keep From Laughing)”.

This “cross-century” collaboration is intended to show the breadth and endurance of Georges Méliès’ outstanding and timeless visuals. Méliès is to many modern filmmakers a profound figure, and what was once seemingly dated or quaint is now increasingly inspirational in an age that is comfortable with exploring fantasy and imaging technique. The work of Georges Méliès has been referenced and inspired a number of modern works, including the 2007 illustrated novel “The Invention of Hugo Cabret” by Brian Selznick, and Martin Scorsese’s 2011 film adaptation of it as “Hugo”. Like JF’s single itself, this music video is a collage of both retro and modern elements. JF Robitaille’s album Rival Hearts is now available on iTunes and many other fine retailers.